There are marketers out there who say they work for boring brands and no matter what they do, people will not want to talk about their business. Well, it is time to MAN UP.
You think a blender is interesting or talkable? Most people would say no. Well, the 11 million people who have watched the below video would disagree.
Companies all over the world are creating engaging infographics, thoughtful blog posts and amazing YouTube videos. I am not talking about companies like ESPN, Oreo or NBC, but everyday brands the average consumer would never think of.
Two great examples recently came from the airline industry. Take a look at Delta’s and Virgin America’s new safety videos.
I realize these airlines may have some of the biggest marketing budgets out there, but they still chose to think out of the box and create these very engaging and talkable safety videos. I can almost guarantee every flyer who saw those videos went back home and mentioned it to their family and friends.
That, my friends, is great content marketing at work.