Some Americans are so out of touch with technology that 11% of the respondents in a recent study thought HTML was a sexually transmitted disease.
The study was conducted by Vouchercloud.net, a coupons website, as a way to determine how informed users are when it comes to tech terms. The study involved 2,392 men and women 18 years of age or older. Besides this astonishing outcome, there were other hilarious revelations that came from the study. Some of my favorites are below.
- 23% thought an “MP3” was a “Star Wars” robot. It is actually an audio file.
- 77% of respondents could not identify what SEO means.
- 12% said “USB” is the acronym for a European country. In fact, USB is a type of connector.
- 27% identified “gigabyte” as an insect commonly found in South America. A gigabyte is a measurement unit for the storage capacity of an electronic device.
- 15% said they believed “software” is comfortable clothing. Software is a general term for computer programs.
Finally, my personal favorite:
18% identified “Blu-ray” as a marine animal. It is a disc format typically used to store high-definition videos.
By the way, 61% of the respondents said it is important to have a good knowledge of technology in this day and age. Well, if that is the case, you may want to touch up on the basics.
Sometimes, and I do believe marketers will be the first to admit it, but we fuck up. Whether it is a misspelling on a front page press release or a dumb Tweet that everyone ended up seeing, marketers clearly have their fair share of WTF moments.
The latest came from the Learn for Life for Foundation when they created perhaps the worst Stay in School campaign children have ever seen. Take a look at the short video below (1:45).
First off, the entire first half of the video seems like a paradise. Whatever 13-18-year-old that saw ithe first half of the video was probably asking themselves “why have I been wasting my time in school?” Then, of course, we see the big bang (pun intended) when the slackers start to get blown up because they are hanging out on an explosive testing site. Seriously, how outlandish can you get it?
What the fuck Learn for Life?
Facebook is not a platform to sell your services or products and this point could not have been made clearer than with a recent photo I decided shared on WOMMA’s Facebook page last week. In case you missed it, look above.
One week later, this image has garnered 107 shares and 87 likes. This one image was the most viral and engaging post I have ever shared, paid or organic. With all these platforms giving preferential treatment to the big advertisers, that shows something.
In the end, this is why I tell everyone and their mother that the social media giant is not made for selling your product. Consumers share and interact on Facebook so they can either feel part of the crowd or because they want to show off to their friends. That is why this image generated over 100 shares. Those 107 people wanted to be the one person in their group who could say they found the next viral image. To put it likely, they wanted to show off.
And who could blame them? With the rise of Grumpy Cat (if you haven’t heard of him, just check out any SXSW recap and he will undoubtedly be mentioned) and numerous other cat videos, why not connect our obsession for being socially connected with this feline?
Compare this post to any other WOMMA post related to the blog, an event, or even thoughtful images that link back to the blog and the engagement doesn’t even compare.
People do not go on Facebook to see what brands they like are doing to make money. Consumers go on Facebook to see what their friends and family are doing. If they happen to see something posted by a brand that would resonate well with their group of friends, they will share it.
So the next time you decide to share a link to your event page, think again.