I don’t have to tell my loyal readers by now, but Ellen DeGeneres stole the Oscar spotlight with the most famous selfie of all time (to date). In case you missed it, and unless you have been living under a rock, you haven’t, take a look at the stars who took part above.
So sad Angelina Jolie got blocked.
Nevertheless, the social actions that followed prove that real-time marketing is here to stay.
Before she took the picture, Ellen said she wanted to make a splash on Twitter and boy did she ever. The selfie become the most retweeted image ever, surpassing Barack Obama’s hug with his wife after he won the reelection in 2012. Besides Ellen, you better believe Twitter, which reportedly crashed for 20 minutes, got a big boost from the stunt.
The point I want to make is how easily all of America and the world listened to Ellen. She said she wanted to make this the most popular selfie ever and she did. People jumped online and joined the conversation. They wanted to feel a part of the action. They wanted to show off to their friends that they could retweet one of the most popular images of all time (sadly). They did this because Ellen said so.
I think this stunt shows why so many brands can’t afford to ignore real-time marketing. When a celebrity makes a statement on the biggest stage, EVERYONE LISTENS. Many brands tried to jump in on the action, but failed. However, you will notice every brand and their mother making an attempt, a far cry from the Super Bowl two years ago when Oreo crashed the real-time marketing scene.
All in all, the fact that people didn’t hesitate before retweeting Ellen’s selfie shows that real-time marketing is staying and will be a key player for years to come.