One industry that will never be hurt by a depression or flourish by good times is writing. Every company needs writers. Every hotel needs writers. Every restaurant needs writers. Every institution needs writers. Given the rise in content marketing and the value of it ($44 Billion), people are started to realize it.
As I was reading 5 Tips for Copywriters who Want to Stay Relevant in Digiday, I kept thinking to myself, “I learned that in J-school.” At U of I, we learned how to how to write in the short- and long-form, how to alter our tones and write from every which side of the picture. No matter what angle you look at it, we learned how to write it.
After school, I did my best to make it in the newspaper industry. After all, my dream was and still is to be the beat writer for the Chicago Bulls. Sadly, this dream was put on hold due to the poor state of the newspaper and the fact that I didn’t want to live at home forever.
I moved into the online medium because it is profitable, but more importantly, because I knew I could. I knew the Journalism school at U of I taught me how to write in whatever medium was out there.
I have friends who graduated from J-school who are now writing for major sports broadcasts, the fashion industry or Groupon. I have others who are still chasing the newspaper dream. Thanks to the lessons instilled in me as I pursued a journalism career, I have the ability to flourish in whatever industry or medium out there.
Journalism is a major well chosen.