Tonight, the biggest sporting event of the year will take place in New York. The Denver Broncos will take on the Seattle Seahawks in what is supposed to be one of the best Super Bowls in recent memory. Personally, I am rooting for Peyton Manning and the Broncos, as I am sure most people are, but like many sports, defense reigns supreme. Therefore, I believe the Seahawks will take home the Lombardi Trophy.
Another prediction I would like to make deals with real-time marketing. As anyone in the industry will remember, it was a year ago that Oreo sent out that famous dunk in the dark Tweet. When it came to marketing, the whole world changed.
If you ask experienced marketers, they will all say that real-time marketing has been in play for years. I beg to differ. With the advances of social media and listening technology, nothing like that was ever in place.
Brands are now expected to be online 24/7, ready to take advantage of any opportunity they can get. Clearly, the Super Bowl, with over 100 million people watching, is a BIG opportunity.
I expect to see many brands try to send out a viral Tweet like Oreo did last year. However, no matter how creative Bud Light, BMW or Dominos gets, no social action will have a larger impact than Oreo’s a year ago.
Nonetheless, I am excited to see them all try.
What are your predictions?